A logo design is a visual representation of your business. It’s a simple graphic that defines your brand and makes it stand out to your customers in a competitive market. When done right, a logo serves to increase brand recognition and showcases the values of your business. What is brand recognition? By definition, a brand […]
Choosing the perfect promotional products to market your brand can be overwhelming with the magnitude of promotional items available. There is no shortage of creative ways to gift your potential and existing customers, from pens and notebooks to cheese boards and knife sets. To help you get started, we’ve listed five of the most effective […]
For many industries, uniforms signify a certain level of respect. The friendly mail carrier walking down the street is a timeless example. A police officer distinguishable in a crowd as a symbol of authority. A soldier in camouflage proudly serving their country. The unified front of embroidered corporate apparel shows professionalism, integrity, and established identities […]
To help slow the spread of Covid-19, Alberta has mandated the use of masks. For businesses, this calls for an opportunity to provide staff with proper protective gear and offer patrons masks to encourage following safety precautions. Are you looking for promotional products that reflect the responsibility and preparedness of your company? We’ve outlined three […]
Did you know that virtual events can boost company morale with your employees and clients? Many businesses have had to pivot and find new opportunities to thrive during a challenging year. The good news is, a virtual conference is an excellent way to boost engagement and sales when used strategically for a company’s brand. Below, […]
Branding and promotional products aren’t limited to the workplace and office supplies. Some of the most valued and appreciated promotional products for corporate gifting are ones that recipients can use at home for entertaining or during their downtime. Here are some of our most popular home entertaining products for your next promotional launch: Home Entertaining […]
Statistically, 83% of consumers are more likely to do business with companies that offer gifts. When a brand gives promotional gadgets that are functional and trendy, 81% of consumers keep and use these gifts. Having your logo printed on brand promotion products that people use every day is a great way to keep your company […]
On April 3, the CDC made the following announcement after new data found that up to a quarter of people infected with the coronavirus are asymptomatic: CDC recommends wearing cloth face coverings in public settings where other social distancing measures are difficult to maintain (e.g., grocery stores and pharmacies) especially in areas of significant community-based […]
The way consumers interact with brands in 2020 is evolving. For brands to stand out in the market today, promotional efforts need fresh creativity. A quality branding strategy is less about selling and more about gaining the customer’s trust with the right perception and identity. In this article, we take a look at five creative […]
Within a matter of days, companies were forced to shift into remote work for their employees. Working from home has become a necessity and with it, comes an increased risk of cyber-attacks and security breaches. Unlike office devices, personal laptops and home computers may not have the added layers of security controls that protect corporate […]
