With the New Year fast approaching, it is time you start considering your marketing strategy for 2020. How do you want to see your business grow in the future? Create a list of questions for yourself and think about the answers, then create a plan and get in touch with your promotional product suppliers to ensure your future business goals are on track.
Planning means you stay in control of your budget. You have time to consider what you will be spending money on in the upcoming year. Make a list of purchases and take the time to narrow your list down to the essentials, this will help you trim unnecessary spending. Steer clear of spending aimlessly without a plan. Knowing how much you can afford to spend will keep your business from those over budget moments at the quarterly review. When you stay away from last-minute spends you will save money. Last-minute rushing always has a surcharge due to the time restrictions involved.
Stay in control of your business expenditures by incorporating a methodical marketing plan. Planning ahead will leave you with a smile at the end of the upcoming year instead of a sad grimace when your numbers and face are in the red.
Take the time to think about what type of products you want to provide to your new and existing customers in 2020. With help and suggestions from your promotional products supplier, you can create the ultimate gift with custom touches. You may want to reward your customers with a personalized jacket or notebook. If you plan ahead, you have the time to really think about the colours and design of your branded material. Your customer will know and appreciate a gift that has a lot of thought put into it versus something generic that was given to them as a last-minute idea.
The more time you give your promotional products supplier to put some items together, the more creative your products will be. Knowing what new items will be available in advance gives you the advantage to get your order delivered on time, especially for those products that come from overseas. Remember, it takes time to plan, design, and ship custom orders so getting your items in time requires planning ahead. Your customers will appreciate the thoughtfulness and effort you took to plan out your 2020-year gifts.
Do you want to stand out at the tradeshows you have coming up? Sit down and take time to truly think about the products you want to use for giveaways and advertising. You want to make sure your promotional items are a representation of your business and are true to what your company stands for. Make your marketing and advertising items unique to your company. Thoughtful quality items can help drive your business. Keep your business on top at every tradeshow and reap the rewards of quality customers.
Tradeshows are all about making the most of your budgets and one avenue to cut costs is by giving your promotional products supplier a list of events early in the year. Tell your promotional solutions provider what your needs are months in advance so they can help you prepare, ensuring you get creative and well thought out promotional materials ahead of when you need them. The last thing you want to do is be rushed to find promotional products for a tradeshow happening the following week. Yikes! It is very unlikely that you will get quality items in a short time and if you do, they’ll likely incur rush charges and air shipping.
It is often the little details that make your company a success and building a successful future starts with planning ahead.