Top 3 Promotional Methods for Businesses in Canada

August 8, 2022
Top 3 Promotional Methods for Businesses in Canada

Every business needs promotion. You can have the best products and services, but if no one knows about them, it’s all for nothing. That’s why the correct promotional methods are invaluable. This feat can be accomplished in various ways, like corporate promotional items or even corporate apparel.

Discovering innovative approaches to market your business is a necessity. 

And now, with the many avenues available to reach customers, it’s easier than ever. At Creo Promotional Solutions, we are a Calgary-based and women-owned company that supports Canadian businesses. Try these three methods to market your company better.

1. Corporate Gift Items

Corporate branded gift items are perhaps the most versatile idea as a promotional method. Why? Because there is an almost endless array of items and products, you can tailor your gift to any audience, and everybody loves free stuff! 

Here are a few examples of corporate gift ideas to help you get the gears turning:

Desk Items

Whether it’s a stapler, scissors, folder, or anything in between, the corporate environment is held together with simple yet effective desk items. Such products keep things organized and arranged adequately so you can find what you need when you need it.


Calendars are a perfect way to promote your business. Imagine your logo and contact information on each month throughout a calendar filled with beautiful images, your logo in view of your client on a daily basis. And the best part about the calendar? There are many variations; you can choose an electronic, desktop, or wall calendar to promote your business.


Bags are another great promotional tool as people carry their bags everywhere. You can remind customers and prospects of your business while they go about their daily lives. And not only will prospective customers have your bags, but everyone they come in contact with will also see them. 

2. Social Media

Everyone and their grandma (literally) are now on social media. It’s become so wide-reaching that people look at you funny if you mention you don't have Facebook. However, you can use this fact to your advantage. Social media is a great way to promote your business, as you can hold competitions, set up prize draws, and more.  

This promotional method brings attention to your company by bolstering your online presence. As a result, more eyeballs (and wallets) will open up to your products and services. Social media is one of the most effective ways to connect to your customers.

3. Exclusive Preview for Loyal Customers

You probably have loyal customers who have been with you for a while. These individuals have respect for your products, services, and business. If you plan to release any new products, let these customers be the first ones to try them. Host a pre-launch event or hold a private online assembly to show a new product preview. 

Your loyal customers will feel both appreciated and honoured. Consequently, their dedication to your company will continue to grow. And there’s also the added benefit of them telling their friends and family about the event, which could lead to even more sales in the future. 


Gift-giving is the perfect way to generate brand awareness and draw people to your business. Yet, despite its effectiveness, many companies have failed to take advantage of this simple method as a regular part of their marketing initiatives. Don’t let that be you. 

At Creo Promotional Solutions, we believe the right gift can make a difference, and as your corporate promotional and branded apparel specialists, we want to help you make that difference. Contact us today to learn more. 

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