Creative Ideas for Brand Promotion in 2020

Written by: Sheri Amos on: July 9, 2020
Creative Ideas for Brand Promotion in 2020

The way consumers interact with brands in 2020 is evolving. For brands to stand out in the market today, promotional efforts need fresh creativity. A quality branding strategy is less about selling and more about gaining the customer’s trust with the right perception and identity.

In this article, we take a look at five creative branding products that will enhance your promotional strategy in 2020.

1. Find opportunities to gift your customers

By far, one of the most effective strategies that have stood the test of time is free promotional products gifted to customers. Gifts always leave a positive impression and keep your brand top of mind when customers are ready to buy.

Everyday products like a computer mouse, a pen, or mugs are an effective and inexpensive way to maintain a touchpoint beyond your company’s initial introduction while specialty items like luggage and charcuterie boards create engagement and a long-lasting positive impression

At Creo Promotional Solutions, we have an extensive selection of the latest trending gadgets and gifts as well as tried and true popular products that companies can customize with their branding. Promotional products are ideal for retaining current customers as well as capturing the attention of potential new clients.

2. Create engaging content

Most consumers use the Internet to search for information about a product or service that they are interested in. Engaging social media content, informative blogs, and eye-catching websites are all key components in your marketing strategy. In a world of digital disruption, creating engaging content helps you show up in front of your ideal customers and leaves a lasting impression.

3. Use video marketing for product reviews and demonstrations

Research shows that up to 73% of consumers are more willing to buy from a company after seeing a video demonstrating their products or services. Video marketing content is one of the fastest-growing vehicles because the video is the easiest and fastest type of content to consume. Video is known to increase trust and engagement, leaving a positive impression on customers.

4. Utilize social media for contests and giveaways

A growing trend in social media is brand contests and giveaways. Companies can further enhance their product or service giveaway with additional promotional products from Creo Promotional Solutions that make sense for that particular contest.

For example, if a company that sells outdoor entertainment products were to give away a free barbecue, a great add-on is branded barbecue accessories such as corporately branded flippers, tongs, and BBQ sauces. This keeps the brand in the minds of content winners, increasing the likelihood that they would make future purchases with that company.

5. Hire a promotional solutions company

With so many promotional products to choose from, it can be a time-consuming task to choose one that’s going to make a lasting impression. At Creo Promotional Solutions, our promotional product experts will help you find the right branding products for your particular company at no extra charge.

For promotional solutions that are up to your brand’s standards, get in touch with one of our professionals at Creo Promotional Solutions. Let’s start the conversation on getting your company the right promotional products.

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