5 effective promotional products for marketing your brand

January 21, 2021
5 effective promotional products for marketing your brand

Choosing the perfect promotional products to market your brand can be overwhelming with the magnitude of promotional items available. There is no shortage of creative ways to gift your potential and existing customers, from pens and notebooks to cheese boards and knife sets. To help you get started, we’ve listed five of the most effective promotional products below.

1. Cellphone accessories

From teens to seniors, most people carry their cellphones with them everywhere they go, making cellphone accessories a perfect gift for consumers across many industries. 

A few simple and practical promotional ideas are:

  • Full Color Smart Phone Wallet - a silicone wallet with an adhesive backing that can hold up to three cards and fits most flat-backed smartphones. 
  • KURV Stand™ Mobile Phone/Tablet Stand - a portable tablet and phone stand with quick closure and easy storage. The non-skid rubber feet keep the stand from sliding and can fit most smartphones and tablets. 
  • Gravitas Wireless Car Charger - a phone holder that mounts in a car’s dashboard air vent. Features wireless charging capabilities.

2. Drinkware 

A great promotional item for all occasions, including coffee mugs, travel mugs, water bottles, water bags, tumblers, and wine glasses. Pair a wine glass with a cheese board or a packet of hot chocolate with a mug for an added touch. 

3. Apparel

A classic promotional item, promotional apparel, continues to be a hit with consumers. There are new, creative ways to gift your clients with apparel, including the following. 

  • Simply Smashing Compressed T-Shirt - These T-shirts are printed on with your logo and then compressed into one of our 400 shapes for innovative packaging ideas. An example is this computer theme perfect for tech companies to give away. 
  • Ethica Shirts - Classic unisex shirts that can be printed on with your logo and slogan. Great for companies looking to support local or Canadian Made apparel. 
  • FLEXFIT Caps - Our #1 selling brand, FLEXFIT offers a variety of colours, fits, and quality designs. 

4. Bags 

Many companies choose bags as a promotional gift with added items inside, including notebooks, pens, candy, snacks, and other promotional items. Bags are a great choice if you want to create a gift set for your clients. Some bag options we recommend that can display your logo are:

  • Carry Cold Cooler Tote - Choose from a variety of colours to match your brand. Insulated cooler tote with full-size front pocket and hook and loop fastener. 
  • Cosmetic Case - A travel case with zipper pull tabs, inside the mesh, and zippered compartments for toiletries. Features a tuck-away hook for hanging. Reach out to our team for specific information on other cosmetic case options. A fun idea when gifting  Toiletry kits is to fill them with some small travel-sized accessories, or PPE products like hand sanitizer, a mask, and a no-touch tool.
  • Organic Cotton Tote - A classic tote made from organic textile with two shoulder straps/handles.  We have hundreds of tote options, a tote bag is an excellent promotional gift that will garnish your logo/brand with multiple exposures and also on-trend in light of the environmental and recycling movements of today. 

5. Food and beverage

Who doesn’t love edible gifts? Choose from a variety of candy and snacks, including nuts, chocolate, cookies, and more, with custom wrappers that display your logo and match your brand colours. A few popular food items include:

  • Gourmet Shareable Gift Basket- Cheese & Crackers - Contains apple-smoked gouda cheese, sweet dry salami, sesame thin crackers, jumbo salted cashews, dark chocolate almonds, and Gardetto snack mix. Customers love receiving this gourmet gift set!
  • Custom Molded Chocolate in Business Card Box - Mold your custom message or logo in your choice of a gold or silver business card box. A sweet touch to say thank you or show customer appreciation. 
  • Camp And S'mores Gift Set - Comes with a vintage-style camping mug and a pack of graham crackers, chocolate, and marshmallows. A perfect holiday promotional item in Calgary!
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